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Sophie La Giraffe - Part 1

Nicky Craig Bellaroo NZ - Friday, July 31, 2015
I had heard a lot about this popular natural rubber teething toy, Sophie La Giraffe. I always wondered is it just the big hype and advertising that makes her so popular.  I read how that little giraffe had been around for over 50 years! So of course I ordered one to see what I was missing out on otherwise, no actually my baby was missing out on. I knew being European the quality would be good and she's French so she will have charm.  When the parcel arrived, I opened it and thought it looks simple...and I believe that's exactly it!

Simple, effective, charming, loveable,...end of story!

My son instantly loved her, the feeling and the chewiness of her.  The giraffe is just the right size, texture and the right weight for little baby hands.  We have since purchased the "soft" Sophie comforter which instantly became his night time getting to sleep support and best buddy. My little feller loves chewing on her feet and horns and eventually falls asleep holding Sophie in his cute mouth.  In fact he loves her that much I had to buy another one so I could wash her with out him knowing.  Sophie goes everywhere with him
As a mum, I can truly recommend the Sophie la Giraffe toys. Be assured that they really do make a difference in baby comforting, stimulation and teething.  The high standard of quality and safety that went into development and production.  Every rubber Sophie is hand painted and therefore unique.

Once you buy your first Sophie toy for your child you will understand what you've just read.

You can choose from variety of Sophie la giraffe toys on our website: www.bellaroo.co.nz as well as other gift ideas for mum, baby and child.

All the best, Nicky and the Bellaroo team.

29 Sleeps Till Christmas! TummyTie Special!

Rebecca Parker - Wednesday, November 26, 2014


Bellaroo is counting down to Christmas........29 SLEEPS TO GO!

Our first Christmas special is the TummyTie pregnancy clothes expander, reduced from $24.99 to $14.99.

Free shipping on Tummy Tie orders, simply enter XMAS at checkout.

TummyTie® were designed to allow women to continue wearing their own clothes comfortably throughout pregnancy, post pregnancy, fluctuating weight, bloating and menopause.
Unlike anything else on the market, TummyTie’s unique patented design is made from a simple elasticised strip and is fastened to your clothes using the existing button and buttonhole – NO bulky fabric panels needed, as your zipper stays locked in place! The elastic expands with the waistline without restricting you or causing discomfort, the perfect pregnancy clothes expander.
Machine washable, the TummyTie sits flat on your stomach and is simple, discreet, effective and very affordable; making it every woman’s essential wardrobe accessory.
Perfect for every season, and affordable for every woman. Expand your wardrobe and make it a perfect fit with TummyTie.

Features and benefits of TummyTie:

  • Extremely comfortable to wear & easy to use
  • Discreet & classic in appearance
  • The elastic expands with your waistline; the average wear is up to 6 months & post pregnancy using the medium TummyTie, & there is also a large TummyTie included in the pack for later or multiple pregnancy
  • Your pants, skirt and jeans sit flat
  • The unique patented design of TummyTie being threaded through the buttonhole & back over itself eliminates the need for a fabric panel in the front of your pants (it holds the pants together at the top rather than encouraging them to be pulled further apart like other products, & this stops your zipper from going down).
  • The patented design also enables the TummyTie to stretch depending upon how much pressure your tummy is putting on it – so it is perfect for fluctuating weight, in-between sizes, menopausal or post-operative bloating, right through to full term pregnancy; It is extremely versatile
  • High density elastic material means the TummyTie always keeps its shape & strong elasticity and is very durable
  • Designed for front, side and back fastening garments
  • You can also wear the TummyTie the reverse way around on the inside button & buttonhole of your slide fastened pants!


Step 1: Attach one end of the TummyTie to the existing button on your clothes (seam showing)
Step 2: Thread the other end of the TummyTie behind and through the buttonhole
Step 3: Fold back over itself, re-attaching the TummyTie to your existing button

Care Instructions: Cool machine wash, lay flat to dry. Do not dry clean or tumble dry.

Pack Comprises: 2 x medium TummyTie’s in black & white (11cm), 1 x large TummyTie in black (15cm)




Discreet, minimal design and streamlined appearance = simple, effective & aesthetically pleasing when worn

Belts have a bulky and dated design, fabric panels bunch up = uncomfortable, cumbersome and unattractive when worn

High density elastic retains elasticity and shape, extremely durable

Thin quality elastic loses elasticity and stretches out of shape (pants aren’t held up properly); button falls off

Patented design of going through the buttonhole means TummyTie stretches depending upon how much pressure your tummy puts on it = great versatility. TummyTie works if you are bloated through to full term pregnancy

Design of being attached to the button and buttonhole limits effectiveness in early pregnancy when weight gain is moderate (on average first 4-5 months). Common complaint is “it is too big and doesn’t fit”

Small design = prolonged comfort throughout the entire duration of the pregnancy (furthermore, TummyTie sits below the tummy so never causes pressure on the growing baby)

Tummy bands can become too tight and uncomfortable later in pregnancy when the tummy is large, as they cover the entire stomach (increased pressure on the growing baby). Also becomes very hot in warm weather.

Patented design of going through the buttonhole means TummyTie holds the pants together (and flat) at the top, and stops the zipper from slipping down

Belts are designed to encourage the pants to be pulled apart at the top, thus encouraging the zipper to be pulled down, therefore exposing the underwear and skin

TummyTie can be worn the reverse way around on slide fastened pants if they have a button and buttonhole on the inside (and are soft and comfortable against the skin)

Very affordable price is below other products making it an ideal purchase, and great value for money

The majority of women have more than one child. If they have purchased another product previously and disliked it TummyTie is an excellent, effective and affordable alternative product

Lily and George April Super Specials at www.bellaroo.co.nz

Jennifer Tapper - Friday, April 19, 2013


Lily and George April Super Specials are now on at www.bellaroo.co.nz.  Be in quick as stock is strictly limited.

Lily and George Owl Photo Height Charts

WAS $32 NOW $19

These gorgeous Lily and George Owl Photo Height Charts are the perfect addition to any nursery or childs bedroom. You can measure a child's height all the way up to 1.6m and record the journey by putting photos of your child as they hit each milestone into the little pockets. Each Lily and George Owl Photo Height Chart comes with 3 bird positioners that attach with velcro in order to measure the height, alternatively you can use a permanent marker. Clear plastic pockets on the chart allow easy storage of notes, memorabilia or photos. Just gorgeous!

These Lily and George Owl Photo Height Charts are perfect as a gift and a great way to ensure that precious memories are easily transportable from house to house.

Lily and George Cotton Baby Wraps

WAS $25 NOW $17

The Lily and George Woodland Tails cotton baby blanket is soft and snuggly and perfect as a babyshower gift or to wrap your own newborn up in.

The blanket measures 84cm x 84cm and is incredibly versatile - can be used as a throw in the buggy or carseat, as a wrap, as a playmat or simply as a blanket.

This Woodland Tails cotton blanket is so adorable and would make the perfect gift.

100% cotton and easy to wash.

Size 84cm x84cm


Free NZ shipping on all orders over $75

$4 Flat rate New Zealand shipping

International shipping available, contact info@bellaroo.co.nz for further information and a quote




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