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Keep up to date with Bellaroo by reading our Blog!

Sophie La Giraffe - Part 1

Nicky Craig Bellaroo NZ - Friday, July 31, 2015
I had heard a lot about this popular natural rubber teething toy, Sophie La Giraffe. I always wondered is it just the big hype and advertising that makes her so popular.  I read how that little giraffe had been around for over 50 years! So of course I ordered one to see what I was missing out on otherwise, no actually my baby was missing out on. I knew being European the quality would be good and she's French so she will have charm.  When the parcel arrived, I opened it and thought it looks simple...and I believe that's exactly it!

Simple, effective, charming, loveable,...end of story!

My son instantly loved her, the feeling and the chewiness of her.  The giraffe is just the right size, texture and the right weight for little baby hands.  We have since purchased the "soft" Sophie comforter which instantly became his night time getting to sleep support and best buddy. My little feller loves chewing on her feet and horns and eventually falls asleep holding Sophie in his cute mouth.  In fact he loves her that much I had to buy another one so I could wash her with out him knowing.  Sophie goes everywhere with him
As a mum, I can truly recommend the Sophie la Giraffe toys. Be assured that they really do make a difference in baby comforting, stimulation and teething.  The high standard of quality and safety that went into development and production.  Every rubber Sophie is hand painted and therefore unique.

Once you buy your first Sophie toy for your child you will understand what you've just read.

You can choose from variety of Sophie la giraffe toys on our website: www.bellaroo.co.nz as well as other gift ideas for mum, baby and child.

All the best, Nicky and the Bellaroo team.

Baby sling sale now on at www.bellaroo.co.nz

Jennifer Tapper - Thursday, October 25, 2012


All Bellaroo Pouch Slings $59 and a limited range of Peanut Shell Slings to clear with the new season stock due to arrive mid November.

All Bellaroo slings are made here in New Zealand.

Free shipping on all sling orders.

The Benefits of Baby Wearing

At Bellaroo we have a range of different sling and carrier options available. Whether you are a parent to be, a new Mum or Dad, or the parent of a toddler with an aching back from lugging your wee cherub all over town, you need to read the below!

  1. Sling-babies are documented to cry up to 50% less on average than non-carried babies. In countries where babies are worn in slings, their babies rarely cry because their needs are already met. When our baby is relaxed and happy, we can be too, which makes the adjustment to new parenting a whole lot easier.
  2. They are calmer, and spend more time in a state of 'quiet alertness' Instead of being put in a rocker or other contraption, forced to watch the world but not be a part of it, sling babies get to passively participate in their world. They get to do what mum does, and see what mum sees, from the safety and comfort of their little nest. They can choose to retreat back when it gets a bit much, or look out if they want. They are able to select what they want to look at, and not become over stimulated.
  3. Babies' biological need for body contact and motion is met. Babies love motion, their brains benefit from it, as well as their bodies. Being worn in a sling is great non-contact 'exercise' for babies. Kangaroo Care (baby skin-to-skin on mum's bare chest) is extremely beneficial for wee premmie babies, aiding in their development and survival chances. Babywearing helps babies get over the initial 'shock' of being born into this loud bright cold world. A sling recreates the womb environment, which is extremely comforting for baby. They can hear mum's heartbeat, feel mum's warmth, and move with mum's body- just as they used to do in the womb.
  4. Slings are a great parenting tool. You can have baby quiet and content, and still do your chores/shopping etc. This means parents don't need to be scared of baby having a meltdown at the mall as they are happy and content in their sling. Baby carriers are a great solution to the ‘witching hour’ - you can cook and keep baby happy simultaneously. No more rushed dinners, takeaways or grumpy afternoons. You need no longer dread 4pm!
  5. They have better digestion from the gentle tummy pressure. Notice how reflux and colicky babies love to be upright? It makes sure that the milk and stomach acid stays down where it should, and helps trapped gas come up. Happy baby, happy parents!
  6. Your baby is just happy to be with you. Research indicates that sling babies often become more independent later on than non-carried babies, because they are so secure and confident. Wearing baby close in a sling helps mums and dads to bond with their little ones. It takes the pressure off parents to actively entertain their babies, baby is quite happy doing your activities with you.
  7. Sling-babies can nap anywhere. Sling babies are really convenient - no need to worry about access for the pram, or somewhere for baby to sleep when you're on holiday. Slings just take that stress away.
  8. Breastfeeding is convenient and private in a baby carrier. You have your own private feeding room right with you. Plus, mum can recognise and respond to baby's hunger cues earlier which means less fussing. With baby close, they tend to like feeding more often, which is good for mum's milk supply.
  9. Wearing your baby burns up to around 300 extra calories a day! Wearing your baby in a sling provides as much 'resistance' (or more) as a pair of handweights. So pop that baby on and go for a walk, you will both benefit.



New ERGO baby carriers coming to Bellaroo

Belinda Lee - Thursday, November 10, 2011

 Ergo Baby Carrier 'options ' range due to arrive at Bellaroo this week 12.11.11 Great prices! $199 for the carrier $40 for the 3 options India or Bold.

One Carrier – Three Covers – Four Options. The world’s most loved baby carrier has just pioneered a new concept!  The multi award-winning ERGObaby introduces the ‘Options’ range – change the carrier’s look to suit your day or dress.

Wear the new all-black ‘Options’ carrier as is or snap on specially designed detachable covers. The covers are available in sets of three distinct designs - choose between bold graphics or exotic florals – with more designs to follow.

NOTE Cover sets sold separately.

Sharing all the ergonomic features of the original ERGObaby, the new ‘Options’ carrier offers hands-free comfort and security for you and your baby. Perfect from birth to preschool up to 20kgs, ERGObaby supports your child in three easy-to-use positions - front, hip and back – promoting healthy spinal development. ERGObaby features adjustable wide padded shoulder straps and waist belt that distribute the baby’s load to the parent’s hips, alleviating neck and shoulder stress.

Be flexible and free with the new ERGObaby ‘Options’ Carrier!

The revolutionary ERGObaby Carrier redefines babywearing. Attracting a multitude of international awards and 5-star reviews, ERGObaby is the world’s most loved carrier. It offers hands-free closeness like no other and is perfect from birth to pre-school, up to 20kgs. NOTE the 'Heart 2 Heart Infant Insert' is recommended for use with any model from the ERGObaby range, for the first 3-4 months until baby is 5kgs or has good head control. ERGObaby supports your child in three easy-to-use positions - front, hip and back – promoting healthy spinal development and adapting to your child's growing needs. It is the only baby carrier worldwide to be listed as one of the Top 20 Baby Products over the Last 20 Years. Enjoy ERGObaby freedom together!

 Wearing your baby supports -

Parent-infant bonding. Parents learn baby’s cue faster in closer contact, giving them greater confidence.

Secure and confident babies. Sling babies appear less clingy and are more self reliant.

Deeper and longer sleep patterns as carried baby's fall asleep more easily.

The reduction of reflux and colic symptoms

Fussy babies and reduces crying by up to 51%


Important ERGObaby Features and Benefits

All-in-One Solution  

ERGObaby is the gold-standard in hands-free carriers, offering three ergonomic positions – front, hip and back. Perfect from birth up to 3 - 4 years old, it is the only carrier you will ever need and is therefore the most cost effective baby carrying solution available.

Physical Health Benefits

ERGObaby provides anatomically correct positioning for your baby, promoting healthy hip and spinal development.  The extra-wide waist belt and padded shoulder straps evenly distribute your child’s weight from shoulders to hip, avoiding neck and shoulder strain associated with some front pack carriers. ERGObaby now gives parents the choice of extended strain-free carrying.

Optimal Newborn Support

The ‘Heart 2 Heart’ Infant Insert accessory offers premium head support and is required until baby weighs 5.5kgs and has developed head control (usually 3 - 4 months). The Infant Insert moulds around baby's head, ensuring the chin is not pressed to the chest and airways are always clear.

Health Professionals’ Seal of Approval

ERGObaby is recognised by leading international health professionals for offering optimal weight distribution, comfort for parents and healthy positioning for baby which reduces unnecessary stress to their growing spine and hips.

Safety Testing

ERGObaby products exceed stringent infant product safety standards in Europe and USA. The non-toxic fabric is tested for durability up to 40kgs and is machine washable

Sleeping Hood

An adjustable sleeping hood supports your baby’s head when resting and can be stored in the front pocket. The elasticised edges mould around baby’s head and adjust to suit his/her height. The sleeping hood offers protection from sun, wind, light rain and privacy while breastfeeding.

Breastfeeding On-the-Go

ERGObaby allows for discreet and easy breastfeeding while baby is upright in the front carry position.

ERGObaby Star Power

Not only do everyday Mum’s award ERGObaby 5-star ratings, but celebrity Mums Julia Roberts, Ellen Pompeo and Giselle Bundchen are all proud ERGObaby Carrier wearers.

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